Versatile communications leader with proven success partnering with executive leaders to devise narratives that guide complex matrix organizations through periods of unprecedented change. Synthesizes expertise in design thinking and project management to engage audiences with diverse priorities, leading multi-year plans to amplify corporate positioning and brand storytelling.
Core Expertise
Organizational Change Management | Executive Communications | Channel Strategy | Visual Storytelling | Employee Engagement | Digital Transformation | Stakeholder Management | Content Strategy | Narrative Alignment
Key Career Achievements
Leveraged expertise in content writing, design, and video production to create campaigns and strategies strengthening the reach of organizations across industries – key clients included Chase, Cardinal Health, Cystic Fibrosis Foundation, Limited Brands, Max & Erma’s, Parkinson Foundation, Pearson Education, Sterling Commerce, and Merrill Publishing.
Designed cover art for over 40 published books, engaging potential readers across audience segments with compelling visuals.
Ascended through multiple levels of leadership to become the Vice President of Marketing for a top commercial internet service provider within five years, overseeing all aspects of marketing, advertising, and corporate communication across 14 states.
Designed and led Communication, Organizational Change Management, and Benefit Realization efforts for three multi-year technology transformation initiatives within the Insurance Industry constituting combined budgets in excess of $950 Million.
Additional Professional Experience
CORPORATE COMMUNICATIONS LEADER – TWO CHIEF TECHNOLOGY OFFICERS | Nationwide Insurance | 2019 – 2023
Motivated and engaged over 2,500 associates as a direct line of support for two CTOs, designing and executing tailored communication plans to enhance the impact of divisional priorities while ensuring alignment with larger enterprise goals.
Guided the communication plan for Corporate Technology division's transition of the enterprise to work-from-home operations in response to the COVID-19 pandemic, creating remote communication plans and migrating essential technology and processes used by over 20,000 employees – systems adopted during this time frame remain in use.
Influenced strategic planning across business lines as a key business advisor for C-suite leadership.
Owned change management communications during the organization’s Tier One Big Data Consolidation and Modernization Initiative, leading a high-performance team to executive multi-channel communications across the larger enterprise.
COMMUNICATIONS AND BENEFIT REALIZATION LEADER – PERSONAL LINES TRANSFORMATION | Nationwide Insurance | 2011 – 2019
Drove the change management strategy and communications plan behind a multi-year, $500M digital transformation initiative, partnering with technology leaders nationwide to guide employees through a replacement of legacy systems with Guidewire Insurance Suite packaged software. Ensured understanding of emerging systems and benefit realization as a result of these efforts.
Designed the project’s key performance indicators and change management roadmap from the ground up, creating consistent and reliable milestones and tracking processes used over the course of eight years.
Launched a multi-channel internal marketing campaign anchored by a centralized website, communicating project plans to impacted teams during a state-by-state rollout.
Produced seven showcases to strengthen connections between executive leadership and cross-functional teams, developing and refining a wide range of content including executive communications and compelling video content.
Simultaneously initiated a parallel effort for the similar Commercial Lines Transformation program for its first two years, facilitating strategic planning between two unique leadership teams while maintaining communication with impacted groups.
COMMUNICATIONS LEADER – CLAIMS TRANSFORMATION | Nationwide Insurance | 2010 – 2011
Oversaw the communication strategy for the organization’s Claims Transformation initiative, aligning over 3,000 associates, 40,000 field agents, and impacted customers during a period of large-scale organizational change.
DESIGN LEADER – USABILITY / USER EXPERIENCE | Nationwide Insurance | 2005 – 2010
Promoted from an individual contributor role to lead a team of 12 throughout the design, testing, and visualization of several enterprise-wide systems, enhancing the capabilities of the company’s marketing, call center, and agent point of sale functions.
Education & Professional Development
Bachelor of Arts, Commercial Arts – Emphasis in Visual Design | Otterbein University
Change Management Certifications | PROSCI